Increasing buyer engagement & revenue potential through strategic storytelling
Individuals
THE SEVEN AUDIENCES
of the modern business
Sales Team
Stories
Better Stories lead to more deals closed.
Are your salespeople leading with the correct narrative?
1 ON 1 Personal Brand
coACHING
You want to tell stories but cant decide how to tell stories, what stories to tell, or when to use stories/
STORY ALIGNMENT
If you are not telling the correct stories internally then people begin to tell their own stories about the past, present, & future.
Brand Stories
What story does your brand tell? What story are you telling your buyers, customers, partners, and the world? Does your story lead to loyalty?
Whoever tells the
most compelling story wins the audience.
-Chris Watson
In 2008, my Dad passed away suddenly. I remember standing at his funeral telling stories to those in attendance. I told them to look left & right to see how many life stories one man can impact in a lifetime. I then told them stories about my dad and me, our relationship, & his passion for life. When I finished I asked each of them to remember that we have an opportunity to earn a great life story or we can allow someone else to write our stories when we are no longer here. As I was leaving the funeral, a friend of my father's came to me & said that the stories I had shared really made him think about his relationship with his son & the life story he was earning.
From this moment forward I began teaching individuals, organizations, & students how to craft compelling stories that would impact their audiences. As I began to work with more people & organizations I realized that living and earning a great life story isn't enough, but we should be committed to sharing stories that impact other organization's & people's own stories. We should give them a story to tell after they do partner with us.
I am a published author, with an Executive MBA, I have been a Business Owner for over 15 years, worked at Fortune 500 companies, helped 100's of people with their personal brand stories, & sent 1000's of student-athletes to college sports, owns a world record, has visited three wonders of the world & has attended the world cup in 2010.
