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We help organizations craft strategic stories to  increase engagement & revenue opportunites.





Request to be invited to the upcoming StorySelling Event

Bring Your Audience Back to The Campfire w/ a story.

Strategic Storeis for Salespeople

Better Stories lead to more deals closed.

Are your salespeople leading with the correct narrative?

Strategic Story 
coACHING for Entrepreneurs

You want to tell stories but cant decide how to craft stories that will compel your audiences to invest money & take action.

Story sequence for Prospecting & Proposals

What story does your personal brand tell? What story are you telling your buyers, customers, & strategic partners? Does your story compel prospects to pipeline.

Stories For

If you are not telling the correct stories internally then people begin to tell their own stories about the organization.


Learn to use storytelling to communicate with your people, prospects, & partners.

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"Whoever tells the
most compelling story earns the attention of the audience."



Throughout my entire life, I have crafted stories for my specific audience.  Before we ever get to speak a word our prospects, partners, customers, or community have a story in their mind about sales, marketing, leadership, our products, our brand, & even the industry we work in. There have been many milestones throughout my life that a story is what compelled a person to buy, partner, give my company a chance, increase customer spending, & close a deal that I was told we would never have a chance at.


In 2008, my Dad passed away suddenly.  I remember standing at the podium telling stories to those in attendance. I told them to look left & right to see how many life stories one man can impact in a lifetime.  I then told them stories about my dad and me, our relationship, & his passion for life.  When I finished I asked each of them to remember that we have an opportunity to own our story, earn our story, tell our story, & impact other's life stories.  As I was leaving, a friend of my father's came to me & said that the stories I had shared really made him think about his relationship with his son. He would tell me later that those stories are what led to a better relationship with his son.

    This was one of those moments that compelled me to began equipping individuals, organizations & students with the ability to craft compelling stories that would impact their audience.  As I began to work with more people & organizations I found that people will only spend money & invest time if they hear a more compelling story than the one they already have in their mind. We have to give them a better story to tell in order for them to see our products and services as valuable.


Chris Watson - Founder of Craft & Compel

Let us help you craft a compelling story that helps your audience see a better future with only you & your organization.