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Lead with the right story
Storytelling Leaders have an Unfair Advantage
Align, Inspire, & Compel Your Organization
When it comes to executive leadership teams, every team member has a specific skill set they bring to the table. The combination of these skill sets is essential to create something extraordinary. However, when many executive leadership teams step outside their team members and interact with those from other teams, communication breaks down, and coordination becomes difficult, if not impossible. As such, major projects are carried out with subpar results because there wasn't a clear vision guiding the process.
Drive Results through Strategy and Engagement
Most executive leaders understand how to provide strategic direction but struggle to galvanize their teams without a strategic core narrative.
Craft and Compel works with executive leaders to map out your strategic vision, craft a compelling message to deliver it, and equip your leadership team with the communication strategy to bring this vision to life for the organization.
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Strategically Communicate using Storytelling
When you have a vision for your company and share it effectively you motivate your people to align with the vision and execute. We are experts in helping executive leadership cast a vision developed within a strategic core narrative, communicate it effectively to other leaders, and compel every team to execute the vision.
Transforming your Vision into Results
If your organization has any desire whatsoever for their executive leaders to drive strategy with clarity, then Craft and Compel can help. It's not enough for your executives to develop an eloquent vision. They need specific tools, strategies, frameworks, and mindsets that will enable them to communicate this vision powerfully inside their organizations and in external environments where they need investors, customers, or partners' buy-in.
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Align Your Organization
Craft and Compel develops strategic core narratives that are mission-driven & used as a North Star throughout every department within your organization.
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Research has found that 67% of customers abandon brands within six months if they don't receive value through unique interactions with the brand. The problem is compounded because research also shows that 63% of consumers turn to word-of-mouth reviews as their number one consideration when purchasing goods or services. If you can help your customers tell a better story about your brand then they can refer your product or service to your ideal customer.
That's why Craft and Compel have been developing practical, actionable tools for our clients. And each month, we spend time crafting customized engagement strategies explicitly designed for you and your business needs- whether Leadership development, sales strategy, storytelling Skills, and developing a strategic communication plan or immersive workshops focused on leadership development, we're here to craft compelling stories around your brand.
